The immersive age of engagement is truly transformative and exciting, unleashing technology’s purpose of not trapping us behind screens but rather enhancing our lives in the real world. The emergence of BOTS, APIs, the future of augmented reality, virtual reality, the emergence of AI and the societal impacts of these emerging technologies will be discussed with industry leaders including the pioneer of location-based technology, Dennis Crowley.
OMD | Chief Digital & Innovation Officer
| 9:40A-10:25A |
Vision 2020: A C-Suite Discussion on the Future of Media, Brands & Marketing
MODERATED BY SLAVI SAMARDZIJA
For the best part of the past 20 years, disruption has dominated the media and marketing world. This will not change; indeed, the pace of disruption continues to accelerate. The roles and lines between media, brands and agencies continue to blur. But a clearer sense of what it will take to successfully navigate the future media trends has emerged: real-time collaboration across business units and profit centers, focusing on the consumer first and foremost, personalized storytelling fueled by the three R’s – Augmented, Virtual and Mixed – and AI working together to create the future of immersive storytelling. How brands, media and agencies embrace and deploy technology will shape the media landscape.
| 10:30A-10:45A |
The Immersive Future of Digital
OMD partners with Business Insider in this lively and rapid-fire segment, where Henry Blodget, editor-in-chief & CEO, Business Insider, will give the audience a wide lens of the industry’s move to the immersive age. This is an authoritative, in-depth analysis of the trends that are shaping the future of digital, media and technology and leading us into the year of the immersive experience.
Business Insider | Co-Founder, CEO and Editor-in-Chief
BuzzFeed News | San Francisco Bureau Chief
| 10:50A-11:35A |
Bots, APIs & AI: The Future of Content, Marketing & Customer Engagement
MODERATED BY MAT HONAN
Technology, creativity and journalism need not be at odds. Technology and creativity combined have the power to drive true innovation. How do you create for the next wave of tech? What does technology look like when our forms of communication are becoming more personalized and immersive? Publishers and brands are developing bots and applications for messaging apps, voice interfaces and embracing VR / AR technologies which, coupled with advances in machine learning and artificial intelligence, are re-imagining how we convey information, where the experience of talking to a business via a bot is at least just as good as visiting its website. Speech is the ultimate invisible computer interface, and technology will help shape the future of how consumers connect to a brand and the future of content.
| 11:45A-12:30P |
I Want My Own TV: The Rise of Streaming & Addressability
MODERATED BY BEN WINKLER
Technology has impacted the way content is consumed. TV isn’t what it used to be. More than half of all U.S. consumers, and three-quarters of millennials, watch movies, YouTube and TV shows via streaming on at least a monthly basis. Smart TVs and streaming media players are becoming ubiquitous, with OTT options increasing every day. As traditional television viewing behaviors converge with the digital ecosystem, what does it all mean for brands and addressability?
Groupe Renault | Vice President Global Marketing Communications
AwesomenessTV | Chief Partnerships Officer
OMD | Chief Digital & Innovation Officer
| 12:45P-1:15P |
A View From Here: Setting the Trends We Watch
MODERATED BY DOUG ROZEN, CHIEF DIGITAL & INNOVATION OFFICER
A new year is just beginning, and with it comes the annual questions of “What is hype?” and “What has hope?” There is no better place than CES to explore the top trends we must be mindful of in 2017 and beyond. In this lunchtime session, hear three trendsetters identify what’s next and what’s not across top politics, technology and marketing.
| 1:30P-2:15P |
The Art of Immersive Storytelling in an Attention Deficit World
MODERATED BY CLAUDIA CAHILL
Storytelling has become one of our industry’s most frequently and broadly used terms, related to brand communication and content development. The complexity of the landscape is now being driven by OTT services, mobile, social and programmatic. How is storytelling evolving to meet the contextual needs of these environments and consumer behaviors? What role does brand play? How are we using data to inform stories for specific consumer segments? And how are we measuring success? Join us as we answer these questions and more.
Sony Pictures Entertainment | SVP International Media
Monica Karo moderates an intimate conversation between Bob Pittman and music industry icon Scott Borchetta, discussing the changing landscape for brands and artists in the age of collaboration, to create immersive experiences for consumers and fans.
| 3:15P-4:00P |
From the Flagship Store to the Future of Retail – The Right Technology for the Right Context
MODERATED BY JULIE FLEISCHER
Tech partners and clients will discuss the future of immersive, multi-sensory experiences. Although there will be a focus on Virtual and Augmented Reality, and Virtual Voice Assistants, the discussion will integrate other emerging technologies that will continue to have an impact on shopping. Based on research with Millennials, Gen Xer’s and Baby Boomers, this panel will infuse the learnings from that research into the discussion.
Clorox | Associate Director, National Shopper Marketing
TPN | Managing Director, Digital Commerce and Integration
| 4:00P-5:00P |
Next in TV Land: Addressable Advertising
A Beet.TV Leadership Session Presented by 605
MODERATED BY MATT SPIEGEL
Digital tools allow marketers to deliver advertising to very specific audiences, households and individuals. This degree of deep targeting – or addressability – will be used by TV programmers and national advertisers. This timely topic will be explored in a 45-minute session produced by Beet.TV on the OMD Oasis stage.