| 9:40A-10:25A |
Vision 2020: A C-Suite Discussion on the Future of Media, Brands & Marketing
MODERATED BY SLAVI SAMARDZIJA
For the best part of the past 20 years, disruption has dominated the media and marketing world. This will not change; indeed, the pace of disruption continues to accelerate. The roles and lines between media, brands and agencies continue to blur. But a clearer sense of what it will take to successfully navigate the future media trends has emerged: real-time collaboration across business units and profit centers, focusing on the consumer first and foremost, personalized storytelling fueled by the three R’s – Augmented, Virtual and Mixed – and AI working together to create the future of immersive storytelling. How brands, media and agencies embrace and deploy technology will shape the media landscape.
Quartz | Co-Founder & SVP of Product and Executive Editor
BuzzFeed News | San Francisco Bureau Chief
| 10:50A-11:35A |
Bots, APIs & AI: The Future of Content, Marketing & Customer Engagement
MODERATED BY MAT HONAN
Technology, creativity and journalism need not be at odds. Technology and creativity combined have the power to drive true innovation. How do you create for the next wave of tech? What does technology look like when our forms of communication are becoming more personalized and immersive? Publishers and brands are developing bots and applications for messaging apps, voice interfaces and embracing VR / AR technologies which, coupled with advances in machine learning and artificial intelligence, are re-imagining how we convey information, where the experience of talking to a business via a bot is at least just as good as visiting its website. Speech is the ultimate invisible computer interface, and technology will help shape the future of how consumers connect to a brand and the future of content.
| 11:45A-12:30P |
I Want My Own TV: The Rise of Streaming & Addressability
MODERATED BY BEN WINKLER
Technology has impacted the way content is consumed. TV isn’t what it used to be. More than half of all U.S. consumers, and three-quarters of millennials, watch movies, YouTube and TV shows via streaming on at least a monthly basis. Smart TVs and streaming media players are becoming ubiquitous, with OTT options increasing every day. As traditional television viewing behaviors converge with the digital ecosystem, what does it all mean for brands and addressability?
Renault | Vice President Global Marketing Communications
AwesomenessTV | Chief Partnerships Officer
| 12:45P-1:15P |
A View From Here: 2017 TRENDS and Beyond, Presented by Ignition Factory
Be one of the first to hear OMD’s annual TRENDS. Developed over the last six months and building off of years of trend analysis, OMD’s innovation unit Ignition Factory will debut the 12 top areas marketers need to be mindful of in the year ahead. Doug Rozen, Chief Digital & Innovation Officer, USA, will introduce the TRENDS, followed by a lively discussion with Ignition Factory directors from across the globe.
| 1:30P-2:15P |
The Art of Immersive Storytelling in an Attention Deficit World
MODERATED BY CLAUDIA CAHILL
The dual dynamics of mobile and social usage has created an overwhelming wave of snackable / short-form content. But we’re seeing a counterpoint where consumers look for depth, complexity and moments where they can fully immerse themselves in the story, their interests and passions, even in mobile environments. Storytelling has always been relevant to marketers. The media and tech industries can take the principles of immersive storytelling to create better communications and entertainment, engaging the consumer beyond the snackable moment.
Sony Pictures Entertainment | SVP International Media
Facebook | Creative Lead, Facebook Creative Shop
| 2:25P-3:10P |
From the Flagship Store to the Future of Retail – The Right Technology for the Right Context
MODERATED BY JULIE FLEISCHER
Tech partners and clients will discuss the future of immersive, multi-sensory experiences. Although there will be a focus on Virtual and Augmented Reality, and Virtual Voice Assistants, the discussion will integrate other emerging technologies that will continue to have an impact on shopping. Based on research with Millennials, Gen Xer’s and Baby Boomers, this panel will infuse the learnings from that research into the discussion.